A2 Media

Media Lesson 1 – 29  Sept  2010

In today’s lesson we will look  at John Berger ideas about advertising and then consider  how to build an essay response that uses theory as well as key concepts such as narrative, representation and audience.

John Berger Ways of Seeing 


Things of interest:

-Always speak of the future

-Single Proposal

-Richer but poorer


-The Future buyer

-Self envy

-Purpose of publicity is marginal dissatisfaction

-Personal social envy

3 things that need further explanation:

3 things that have changed since 1972:

How does reading this help you with understanding adverts?


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