Media Lesson 1 – 29 Sept 2010
In today’s lesson we will look at John Berger ideas about advertising and then consider how to build an essay response that uses theory as well as key concepts such as narrative, representation and audience.
John Berger Ways of Seeing
Things of interest:
-Always speak of the future
-Richer but poorer
-The Future buyer
-Purpose of publicity is marginal dissatisfaction
-Personal social envy
3 things that need further explanation:
3 things that have changed since 1972:
How does reading this help you with understanding adverts?