A2 Media October – mock exam


How do your chosen texts attract their audiences?

It is likely that candidates will need to begin by explaining (defining) the target audience for the text/s.
Candidates may refer to some of the following points in their answer, depending on the media industry selected:
• content: form and structure
• content: representations, characters
• mode of address
• placement/scheduling
• some references may be made to theories such as the uses and gratifications theory and to ways in which audiences are attracted to texts depending on the cultural positioning.

•At the lower end of this level, a viewpoint will be emerging and examples may be used more relevantly. Answers are likely to be more descriptive.

•At the upper end of this level, the analysis of the relationship between text, industry and audience will tend to be more analytical. An understanding of how meanings are responses are created will be evident.


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