Vertical intergration and the Golden Age are no longer in existence. Instead of controlling the whole process, studios now just bring finance and facilities to the table. Producers will bring an idea, or package, to the studio and they will then decide whether to finance the film. Today’s Hollywood is home to many studios, the biggest of which are: MGM, Warner Bros, Sony Picture Studios, Paramount, Universal, Twentieth Century Fox and Dreamworks. As you can see four out of the big five still exist but the way they operate has changed.
There are a range of different products coming out of Hollywood today, many of which are star vehicles, although the stars themselves can have their own production companies. One of the most significant type of film is the blockbuster.
The function of the blockbuster is mainly an economic one and its success can bankroll other more risky films. However, taking a loss on these big investments can cause economic disaster for investors.
The four main characteristics of a blockbuster are designed to attract the broadest audience: try to give examples of each.
Blockbusters have very simple storylines that are easy to understand and have limited appeal
Blockbusters are populated by characters that are easy to understand
Blockbusters are marketed on their look
Blockbusters become a brand